How a FREE Event Used an Internet Marketing System
to Sell $21,265.00 of Advance Sale Tickets in Just 11 Minutes,
ALL without any Paid Advertising . . .
After 10 years in the event industry it comes down to this - "Bundles of Money in the Bank BEFORE your Event Starts!" Few other things make event organizers sleep soundly at night.
- Have you ever struggled with selling advance sale tickets to your event?
- Did you ever lose sleep over not knowing "how many people are going to show up?"
The questions above might seem simple enough, but they also two HUGE issues faced by event organizers . . . generating advance sale tickets and getting enough people to show up to cover costs. Few things are as frustrating as having a great event that nobody attends. Even worse is having a pile of bills you can't pay because not enough attendees showed up to your great event. That's not a place where any event organizer wants to be!
Let's face it, planning a great event is pretty easy compared to dynamics of advance ticket sales and getting people to showup. What if there was a better way to promote your event?
Introducing the Event Promotion SystemTM
I've distilled my ten years of building money making event web sites and marketing experience into the Event Promotion SystemTM. The system is the most comprehensive Internet Marketing course on planet Earth specifically designed for people who run events. Almost any event organizer can easily integrate the system and strategies into their current web site. What you are about to learn CRUSHES traditional advertising results and sells advance sale tickets like hot cakes. After you learn and implement the system, you'll never go back to running your event "the old way."
The Proof is in the Pudding - Check This Out . . .
You are going to get an in-depth look at the same system that the 2010 Canadian International Air Show used to generate $51,495.00 of ADVANCE SALE TICKETS in 24 Hours. The Canadians went on to do $91,977.03 of advance ticket sales (to a FREE EVENT) in just 15 days.
In 2008, the Rochester International Air Show used the Event Promotion SystemTM to generate $105,180.00 of online ticket sales in just 14 days (over $50,000 of which was advance ticket sales).
The successes aren't just limited to the air show industry . . . in 2009 the Flour City Brewer's Fest used the Event Promotion System to bank over $20K in advance sale tickets 58 days BEFORE their event.
Regardless of the type of event you have (fundraiser, festival, concert, seminar, etc.) the same fundamental marketing principles apply. I've spent tens of thousands of hours figuring out what marketing strategies work best for events. With the Event Promotion System you’re going to learn how to capture red hot leads online and then turn those leads into advance ticket sales . . .
Here's Why This Is Important To You
When you have the Event Promotion System in place, you can stop worrying about people showing up to the gate and focus on the important tasks of executing a great event. This system ensures you are protected by maximizing profits and minimizing your financial exposure through advance sale ticket sales -- all before your event even starts. I'll even show you how to crank up your profits with high margin VIP tickets!
It’s important to remember that the Event Promotion SystemTM has been tested and improved multiple times over the last 10 years. You’re getting an more refined version than any of my current clients.
Even better, most of the work is already done for you – I'm including an email campaign swap file of some of my most successful campaigns. Feel free to modify and use any or all emails my clients used to rake in the big bucks.
We'll also delve into winning online ticket sales pages that have drove the huge advance ticket numbers from above.
The Event Promotion System Overview
Below is an outline of the exact system you'll be learning in the online group training course.
Here are the Seven Steps You'll Learn:
STEP #1: Market Research
Knowing your target market is the foundation of getting people to your event. Dedicate as much time as possible to REALLY knowing your target market and make sure you give them what they want. Go find a "Starving Crowd!" Those who ignore this crucial step doom their event to abysmal financial failure.
In this step, you'll discover the tools and techniques you can use make sure you aren't planning an even that's doomed to failure.
STEP #2: Web Centric Marketing
All roads (Online & Offline) lead to your DEDICATED event web site. You need to be savy about Accountable Event Marketing. Let me show you how create SUPER EFFECTIVE ADS and start tracking the effectiveness of those ads.
Learn how to track the effectiveness of all your advertising and see the direct impact of your television, print, radio, etc. advertising in near real time. This strategy allows you to quickly identify and eliminate ineffective and costly advertising that isn’t bringing your event any money or attendees.
Dedicated Event Web Site
Don't bury your event web site inside some other web site. Each event should have its' own dedicate web site. Learn event web site "best practices" and discover the secrets of a highly effective event marketing web site.
Step #3: Online Lead Generation (MASSIVELY IMPORTANT!)
Most people visit your web site only ONCE and never return again. What can you do about it? Have a strong opt-in form right on your home page. A strong opt-in box is the main component of the Event Promotion System. Find out how to create a super compelling opt-in box that collects leads 24/7 year round!
Step #4: Value to Sell Email Sequence
In order to get people to buy tickets, especially advance sale tickets, you need to establish trust and credibility with your list. There is a very specific methodology to follow. Unfortunately most event organizers get it horribly wrong. Learn the secrets to establishing a great relationship with your list that will ultimately lead to HUGE advance ticket sales.
Build Anticipation for Your Event
You need to get people excited about your event - or else they won't show up or buy tickets! Find out what it takes to get people so excited for your event, they'll plead to buy tickets from you early.
Step #5: Selling Advance Sale Tickets!
If you want people to buy tickets to your event (including HUGE advance ticket sales), you need a compelling ticket page. You can’t just put up a bunch of “BUY NOW” links and expect people to buy. I'll show you some of the best selling advance sale ticket pages on planet Earth and how to integrate them into your event web site.
Step #6: What to Do When Your Event Takes Place
Learn what you can do just before, during, and after your event to deliver a truly extraordinary experience to your attendees.
Step #7: Thank You & Follow Up Survey
There are important steps you must take even after your event is finished. Following up with attendees can provide you with valuable information to improve your event. Find out the best way to follow up and create a dedicated customer base that you can go back to time and time again.
During the EPS Group Coaching Course, we'll dive into each step mentioned above. You'll learn the specific event marketing strategies to pack your next event.
After implementing the strategy above will have an instant money getting system ready and waiting for you. There is no need to hire an expensive Internet developer or put up with the headache of creating a great web site. It's all been outlined for you, just follow the blueprint.
One thing that event organizers absolutely LOVE is that there's no need to install any additional software... which means you can get started right away -- from ANY computer with an internet connection -- without the hassle of downloading or installing additional programs onto your computer. The Event Promotion System easily integrates into your existing web site.
Here's What Eugene's Clients Have to Say . . .
You don't have to take my word for it! A number of clients have been good enough to provide me with the written & video testimonials below. I'm happy to provide you with contact information for any of the clients below.
Here are what other people and companies are saying about the Event Promotion SystemTM. . .
". . . we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started!"
I KNEW there was a revenue generation stream that we were missing out on. I wanted to tap into it, but I didn’t know where to start. Enter Eugene with his Event Promotion System and our show is over $60,000 richer!
At Canadian International Air Show (CIAS) HQ, we receive a TONNE of calls and e-mails from people interested in scoring access to our exclusive VIP waterfront enclosure. I knew there was a market to sell the CIAS VIP Experience to; but I needed help getting it off the ground. By incorporating Eugene’s teachings and the Air Show Promotion System, we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started! And the most shocking part? The Canadian International Air Show is a FREE event.
The CIAS used the Air Show Promotion System over two phases of our initiative. Phase I saw the CIAS implement an opt-in form on our website, encouraging visitors to our web-site to sign-up and receive an e-Newsletter with inside scoop on performers, the show schedule and special offers from our sponsors not available to the general public. This created a database of CIAS fans to market the VIP Experience to. We had over 7,500 email subscribers (CIAS Insiders) sign up in just two months. We added value to our sponsors by extending to them a unique, modern forum in which to advertise to an incredibly focused demographic. An unforeseen bonus was a group of CIAS 'Super-Fans' that helped us out immeasurably with a ‘Good Feedback’ campaign we ran. Most importantly from a revenue perspective, we were able to survey our Insiders likes, feedback regarding what they felt could be improved and what they wanted to see offered in the VIP Experience. It was like being given the blue-prints of a product that would guarantee sales.
Phase II of our project involved strategizing exactly what the VIP Experience would include, then marketing the *VIP Experience* and selling it to the public. Eugene’s experience with other shows and similar projects was paramount to the success of the CIAS VIP Experience. He was able to trouble-shoot potential issues ahead of time so we could mitigate challenges on-site. We used the feedback from Insiders to tweak our product to best ensure a successful launch. We built a relationship with our key demographic, an enormous value-add to the CIAS organization and to our sponsors. Post-show, we surveyed our database to find out what worked and what can be improved for the VIP Experience in 2010.
The Air Show Promotion System is user-friendly and highly effective. I say without hesitation that there is no way our initiative would have reached this level of success without Eugene and the ASPS. The ASPS created a new revenue stream for the Canadian International Air Show that was not only amazingly successful in 2009, but will serve as a foundation for new CIAS initiatives in the years to come.
I wholeheartedly endorse both Eugene and the Air Show Promotion System. If you want to make money, get the Air Show Promotion System working for you.
Jennifer Brown
Executive Director
Canadian International Air Show
Toronto, Ontario
Canada
"I have both online and offline businesses . . . Eugene gave us a process that resulted in a $50,000 pay day from about an hour work of work."
Bob Britton
Infusionsoft Ultimate Marketer - 2010
Auto Repair Rochester - Pro-Care Auto
Computer Service Profits
Rochester, New York
"We sold $105,180.00 worth of tickets online in less than 14 days. We also sold over $50,000.00 worth of tickets online before the air show started."
"Over the last 20 years I have been heavily involved in the air show industry. During that time, I’ve helped to organize and have participated in several hundred air shows across North America. I first started working with Eugene almost 10 years ago on the Rochester International Air Show.
The result of using Eugene's Event Promotion System could best be described as "Extraordinary". In 2008, we sold over $105,000 worth of tickets online in less than 14 days. That figure does not include tickets purchased at any of our local ticket outlets or by our walk up patrons. We also sold over $50,000 worth of tickets online before the air show started. This provided us with a significant cushion against adverse weather conditions, and the advantage toward covering our costs related to the event.
Eugene also helped us build an online list of air show patrons. Of the people on our air show list, a phenomenal percentage of 31% purchased their air show tickets online.
Looking forward to next year, we will have a permission based list of thousands of people that have passed the two fundamental tests of a marketing system; the willingness to act on the purchase, and the experience of having purchased an air show ticket online and been satisfied with their purchase.
This will allow us to directly interact with people who have a vested interest in our event and to further refine our marketing efforts to increase that percentage of ticket sales. An air show couldn't ask for a better way to sell tickets.
If you have an event, you owe it to yourself to find out more about the Event Promotion System. You won't be disappointed."
Dave Cooper
Airshow Coordinator
Rochester International Airshow
Rochester, New York
"His presentation included items that participants could easily adapt to their event."
"Eugene Loj spoke at the 2008, 2009, & 2010 NECAS conference and identified tips and tools for creating and managing an effective air show web site. His personable method of delivery was appreciated by all.
Eugene's session was the most highly rated of all our speakers. His presentation included items that participants could easily adapt to their event. We look forward to having him speak at future events."
Trish Roberts
President
Northeast Council of Airshows (NECAS)
Burlington, Ontario
Canada
"I've never met anyone like Eugene in my life. He can go into your site and tell you what really needs to be fixed to maximize conversions and make sure your web site doesn't suck."
Chris McCombs
Internet Marketing Fitness Guru
Market Annihilator - KickBackLife.com
Anaheim, California
"We made over $35,000 in advance ticket sales for our event! We had over $20,000 in the bank 58 days before our event even started."
When Eugene first approached me about using the Event Promotion System I was a bit skeptical. I had already spent good money on a new web site thinking that would be enough. Eugene showed me that there is a lot more you can do with your web site.
Last year I used the Event Promotion System for our annual Flour City Brewer's Fest. It was the 13th year we've had the event and our event has been growing steadily from year to year. Here is what we accomplished using some of the techniques in the
Event Promotion System:
We reduced our radio and print advertising by almost 50%. In addition, we integrated techniques for getting more bang for our buck when we did advertise with radio stations and newspapers.
One of the best things is that the event was paid for before a single person walked into the gate. We accomplished this by selling out our entire batch of advance sale tickets. In addition, 40% of our ticket sales were from walk ups and that money was essentially all profit.
This year I plan on integrating as many concepts as possible from the Event Promotion System into The Flour City Brewer's Fest.
John Urlaub
Owner, The Rohrbach Brewing Company, www.Rohrbachs.com
Event Organizer, the Flour City Brewers Fest, www.FCBrewFest.com
Rochester, New York
"Eugene's presentation was very direct, very specific, and focused on what works, and what doesn't, when it comes to event website marketing."
“For most special events, websites have become their main marketing and sales tools. Eugene’s presentation was very direct, very specific, and focused on what works, and what doesn’t, when it comes to event website marketing. Our membership, who live and die by their websites, felt Eugene’s presentation had direct application to what we’re doing on a daily basis.”
Barclay Kruse
President
National Congress of State Games
September 2008
"We constantly preach virtually everything you have included in your article . . ."
"Eugene, I have just read your article in the current edition of Air Shows Magazine and must comment that it is the single, most complete, factual, and concise gold mine of useful marketing information I have seen in years!
We have become the largest ticketing service in the air show segment, and we constantly preach virtually everything you have included in your article; however, I don’t think we’ve ever gotten all of it into one, cohesive document. Of course, virtually all of the information is also applicable to our other vertical markets."
Mel Rainer
Vice President of Marketing
ClicknPrint Tickets by Extremetix
Houston, Texas
"You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."
"Eugene, I was very impressed with your presentations at both ICAS and at the European Airshow Convention. You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."
You do an excellent job of combining your knowledge of the air show industry with the marketing potential of the Internet.”
Gilbert Buekenberghs
Chairman, European Airshow Council
Hassalt, Belgium
"Eugene was one of the two or three strongest speakers at our annual convention . . . he provided practical, useful information on airshow web sites to those of our members who are in most need of it."
"Eugene was one of the two or three strongest speakers at our annual convention in two consecutive years, as measured by our post-event evaluation scores. More important, he provided practical, useful information on airshow web sites to those of our members who are in most need of it."
John Cudahy
President, International Council of Airshows
Leesburg, Virginia
"There was absolutely no other suitable solution to marketing our event!"
"Eugene Loj has been a major part of the success of Wings and Wheels Niagara for the past 3 years - there was absolutely no other suitable solution to marketing our event! Eugene's superior knowledge of aviation, air shows, internet and web management, along with his 'can-do' attitude, have helped us remain confident that we are marketing our event to the max!
The Event Promotion System is also an integral part of our overall communications plan - from FAQs, directions and show outline, all the way to rapid change requirements, such as weather or other unplanned scenarios. A true High Value Asset!"
Paul "Pitch" Molnar
Wings and Wheels Niagara, 2002-2004
Former CF-18 Hornet Fighter Pilot
St. Catherines, Ontario
Canada
My Upfront Expectation of You & Some BLUNT Honesty
This is probably going to cost some sales, but here goes . . .
Just so you know, I’m a huge advocate of personal responsibility. You are in charge of your own success or failure. If you can’t take the action necessary to implement the ideas you will learn, please don’t sign-up.
Commitment to seeing the coaching program through is paramount to your own success. Don’t waste your time, or mine, if you’re not 100% committed to implementing the ideas in this program.
Now the BLUNT Honesty Part . . .
The hucksters out there who promise people insane results piss me off!
The proven system you're about to learn IS NOT a magic pill. You WON'T become a millionaire overnight or sell out your event in 10 seconds. If you're looking for a last minute miracle for your event - please look elsewhere. Sorry to disappoint, but it's the truth. In short, you can get some extraordinary results with the Event Promotion System, but you're going to have to work at it.
If you're ready to apply a system that's been tested over the last 10 years and willing to work a little, then please read on . . .
What is the the Cost?
I’m offering my system at a price of $997 USD. After this year the price is going up and you’ll be paying at least $997 to get into the Event Promotion System. Please keep in mind that other event organizers have paid in excess of $10,000 or more to have me personally manage the Event Promotion System. I fully realize that not every event can afford such a cost, so I systematized everything I’ve ever learned. That means you can learn the same system at a much more affordable price.
Learn from the Comfort of Your Office or Home (Online Learning)
All you need is telephone access, a computer, and high speed internet access for the EPS group training and coaching. I use GotoMeeting and GotoWebinar to facilitate our coaching session.
All training is recorded and will be pressed to DVD upon completion. This give you the ability to digest the course at your own pace and review course materials as often as your want. If you can't make a week, no problem!
The Clock is Ticking Down
If you’re a proactive event organizer who is hungry for advance ticket sales don’t let this offer pass you up. The sooner you implement the Event Promotion System the quicker you’re going to generate online leads that turn into advance ticket sales. In order to see huge results, you need to have the system in place at least 90 days before your next event. There is no time to wait – right now your web site isn’t doing what it takes to drive massive amounts of cash into your bank account before your event.
Answers to Common Questions:
What exactly are you teaching?
I’ll be teaching the 7 -Step EPS process (in great depth) that was outlined in the pre-launch content. You’ll get over 8 hours of traning in total. We’ll go over each step in detail, including INSIDER info previously reserved for my top clients.
Who is the Event Promotion System for?
The system is specifically designed for pro-active event organizers who want to maximize their advance ticket sales. What do I mean by pro-active? In short, people who take the information they LEARN and immediately putting it into ACTION.
Let me be brutally honest here - if you’re NOT good at implementation, this training ISN’T for you.
Also, this isn’t a magic bullet or some B.S. “get rich quick” scheme. What you will learn takes dedication. You'll need to stick with the EPS course outline and action steps. The good news is
that I’m here to guide you on the journey.
The proven system you’re about to learn has been used by various events of few hundred people to
over a million people. The core EPS strategies are applicable to almost any type of event.
When does the course start?
Online training starts on Tuesday, February 1st at 12:00 PM EDT. After you place you’re order you’ll get all the specific details. The week before training starts is dedicated to client intake.
What is the cost?
Right now, my hourly consulting rate is $500 USD an hour, and “yes” people do pay this. I understand that $500 per hour is out of reach of many event organizers. That’s why I offer group coaching . . . You get 8 hours of in-depth training for approximately what you would pay for two hours of one-on-one consulting.
Are there really only 2 slots available?
Yes! In all honesty, it takes OVER 50 hours of my personal time just to do all the training and follow up. You work with me directly. None of the training is farmed out to third party trainers.
Do I need to be super tech savvy?
NO! If you can use Word and Excel at a decent level, you possess the skill level necessary to do just great. Plus, all the third party software recommendations are easy to use and have great customer support.
Your Satisfaction is 100% GUARANTEED!
I'll give you all of 2011 (a FULL YEAR) to try the Event Promotion System out . . .
If this isn't the MOST POWERFUL cash generating system you've EVER seen for your event ... if this isn't EVERYTHING I've said it is and MORE... if this doesn't immediately generate cold hard cash before your event ... if this simple (yet highly lucrative) marketing system hasn't generated incredible advance ticket sales before even ONE person walks through your front gate -- then I insist you accept a full and prompt refund of every penny of your purchase price without delay.
Here's What to Do Next . . .
It’s time to turn your event web site into the ultimate money getting machine. Even if you don't have a dedicated event web site, I'll teach you the fundamentals of a great event web site - so you can get it right the first time!
Here is what you need to do right now . . . get your credit card and click on one of the “Buy Now” buttons below. After that - I promise you . . .you'll never go back to selling tickets for your event the "old way."
Isn't it worth $997 to supercharge the effectiveness of your event marketing? Considering events organizers and promoters spend tens to hundreds of thousands of dollars marketing their show . . . a $997 dollar investment is nothing!
Keep in mind - You’re getting access to a system that could bring you $21,265 of advance sale tickets (just like my client) in just 11 minutes.
EPS Coaching BONUS
Let me sweeten the coaching deal for you a even more . . .
If you join the group training TODAY, I'll include as a BONUS my $200K Advance Ticket Email Swap File.
What is it?
The Swap file contains complete email campaigns that drove OVER $200,000 of ADVANCE TICKET SALES.
My clients paid me over $30,000 to write and manage these CASH COW campaigns.
They've never been shared before! But, because I wrote the emails and retained the rights - they can be shared with you. You get an insider look at some of my most successful email campaigns.
As part of this subscriber ONLY launch there are two options being offered . . .
Option #1:
The Deluxe Package
EPS Group Training and 3 Hours of Consulting with Eugene
This package is for the serious event organzier or promoter . . . Order the Deluxe Package and you get the Complete Group Training Course (7-Hours of KILLER event marketing strategy and ideas), PLUS 3-hours of One-on-One Consulting with Eugene - a $1,500 value!
BONUS #1:
$200K Advance Ticket Email Swap File.
Get an inside look at some of my best email campaigns.
Basically, you're getting three hours of consulting with me and the EPS Group Coaching Package ($997.00) as a BONUS.
Total Package Value: $3,497.00
Total Package Cost: $1,500.00 USD
Deluxe Package (Payment Plan) - $537.00 per Month
You also have the option of a payment plan on the Deluxe package. Here's how it works . . . Your credit card will be charged $537 TODAY and then two additional payments of $537 at 30 and 60 days. If you choose the 3-Pay-Option, you will be charged a TOTAL of $1,611.00 USD.
Option #2:
Standard Package
EPS Group Training Course (8 Hours)
The Standard Package includes the Complete EPS Group Training Course (8-Hours of KILLER event marketing strategy and ideas). You will learn each step of the event promotion system.
BONUS #1:
$200K Advance Ticket Email Swap File.
Get an inside look at some of my best email campaigns.
Package Value: $1997.00
Package Cost: $997.00 USD
Earnings & Legal Disclaimer: Reasonable efforts have been made to accurately represent the potential of Eugene’s coaching programs, advice, and consulting services. Please note that the testimonials on this page and web site are representative of exceptional results. All result claims or testimonials can be verified upon proper request. Testimonials and specific figures come directly from the clients. No compensation was offered for any of the testimonials on this page or web site. The results are not intended to represent or guarantee that individuals or companies can achieve similar or the same results. Currently there is no base line in the internet marketing, event marketing, or event promotion industry to establish typical results. As with any business venture, there are inherent risks, possible loss of capital, and no guarantee that you will make any money. All information and training is provided for educational purposes ONLY. If you use any of the information on this site or during training, do so at your own risk.
Copyright © 2011 Eugene Loj. All Rights Reserved.
